This is the story of the guy who imported rap in France. Born in Algeria, Zekri abandons his studies to become a broke and rebellious bookseller in Dijon. While in the United States, he met a band and produced, by a miracle, the album in France. Shortly after, he moved to New York where he became one of the characters of the night. There, he meets hip-hop, and the music that accompanies him, rap, knows Madonna, Basquiat and many others before their celebrity. With a monster base, accompanied by Afrika Bambaataa and his Zulu Nation, he organizes the first rap tour in Europe and it works. He becomes a major rap producer with the cult label Celluloid. In this book, he stages an adventure, with his perils, his fights and his discoveries, the boxes of the Bronx, the new painters, an incredible life in a New York that changes every day. He tells us about the birth and glory of the last great American musical and artistic current that has invaded the world.