The focus of the publication »Nike: Form Follows Motion« is on Nike’s design practice – from the company’s beginnings in the 1960s and the design of the famous swoosh logo to iconic products such as Air Max and current research dedicated to future materials and sustainability. Nike is not just a brand. It is a whole design culture. For the first time, this book takes a close look at Nike’s deep archive of footwear and apparel. Essays explain the history of design icons such as the Air-Sole and the Jordan brand, and explore the company’s research around the human body, its efforts toward sustainability, and its pivotal role in pop culture. Interviews with key players and a wealth of previously unseen images provide a behind-the-scenes view of Nike’s creative R&D spaces. With illustrations, historical images and commissioned photographs by Alastair Philip Wiper and Unruh/Jones.